Established in 2003, Classic Automation LLC is a name that resounds in the field of control systems. This steadfast company, specializing in the provision of spare parts for installed control systems, has a humble beginning that traces back to the residence of its President, Fritz Ruebeck.
The inception of Classic Automation LLC was not a dalliance, it was a necessity. The company’s formation was driven by Ruebeck’s unexpected job loss and his earnest desire to remain in the area he called home. This pivotal moment served as a catalyst, not only in the life of Ruebeck but also in the evolution of the control systems industry.
Like any new business entity, the establishment of Classic Automation LLC was not devoid of initial hiccups. The company initially adopted a business strategy that didn’t quite pan out as expected. Initially, Classic Automation LLC was envisioned as an auction venue. However, it soon became apparent that the model was not the right fit for the enterprise.
The realization of the mismatch in the business model brought about a crucial change in the operations. Drawing from Ruebeck’s past job experience that granted him deep insights into the market dynamics of spare parts, the company shifted from auctioning to direct provision of parts. It was a significant move that redefined the business and paved the way for its future.
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Understanding Control Systems in Manufacturing Industries
Industrial control systems often remain a mystery to many. These specialized computing devices play a pivotal role in regulating machinery and processes in various industries, particularly in manufacturing. Items used daily by consumers are generally produced by these machines under the guidance of control systems.
These systems aren’t just one-off installations; they are meant to endure for an extended period, sometimes spanning several decades. In the era of just-in-time manufacturing, the importance of these control systems becomes incredibly crucial. A single malfunction in a control system module can lead to a full-blown crisis, halting the production line at a facility entirely.
Classic Automation LLC: An International Emergency Response Team
Classic Automation LLC stands out as an indispensable lifeline when such emergencies arise. Over one-third of its sales happen in answer to such emergencies needing same-day shipping of crucial parts.
Not confined by geographical boundaries, the company takes pride in its widespread international client base. Over half of Classic Automation LLC’s orders hail from overseas — a testament to its global presence. The company has established a direct rapport with its customers across a whopping 65 countries, underlining its international appeal.
A breakdown of Classic Automation’s operations would look something like this:
- Over 35% of sales in response to control systems emergencies;
- More than 60% of orders are international;
- Direct sales to customers in over 65 countries.
Impediments in the Path of Growth
Every growing enterprise faces its own set of hurdles, and Classic Automation is no exception. Despite its escalating success, the company is currently grappling with a space crunch. The enterprise began its journey in 2003 and relocated to Monroe Avenue in 2006 as the number of circuit boards for the business had overwhelmed Fritz Ruebeck’s home.
Today, the company, which boasts a workforce of 16 local employees, is facing a similar predicament. Although it had enough room initially, with the business’s swift growth over the past three years, it’s once again bracing for relocation. Classic Automation has been listed among the Top 100 fastest growing companies for three consecutive years. But with growth come fresh challenges.
It’s not just about storage for thousands of circuit boards; the business requires more extensive warehouse space, additional office rooms, sprawling lab facilities, and extra parking. Recognizing the urgency, the company is planning to transition to a more spacious facility later in the year.
The exciting journey of business expansions usually entails:
- Shifting to larger premises;
- Expansion of workforce;
- Upgrade in facilities.
A Committed Participant of the Rochester Business Alliance
In addition to managing the demanding growth, Classic Automation LLC is also an active member of the Rochester Business Alliance (RBA). Despite having more than 99% of its sales outside of New York state, Classic Automation values its roots and strives to actively engage with the local business community.
With its affiliation to the RBA for the past five years, Classic Automation continues to foster a stronger business ecosystem. The company actively partakes in local company tours and has reaped benefits from assistance with export documentation. Furthermore, it also supports “Unshackle Upstate”, an initiative aimed at enhancing the business environment within the state.
Conclusion
In a nutshell, the journey of Classic Automation LLC is a vivid illustration of perseverance, adaptability, and growth. Through its resolute dedication and strategic evolution, the company has grown to become a global leader for spare control systems parts. The upcoming expansion to a larger facility promises to take the company to greater heights while being an active member of the RBA ensures its commitment to nurturing the local business community. A shining beacon of resilience, Classic Automation LLC is a testament to the limitless potential of businesses when they seamlessly blend necessity, adaptability, and market acumen.
